How Woodoz Launched Its Marketplace and Generated 120 Users Using AI-Driven Go-To-Market Infrastructure

Introduction

Woodoz entered a highly traditional industry with a modern digital solution. The challenge was not just awareness, but education.

The forestry sector has long struggled with transparency, compliance, and certification validation. Woodoz introduced a platform designed to digitise certification processes and promote sustainable wood trading.

But launching a marketplace requires more than a product. It requires visibility, positioning, and trust.

About Woodoz

Woodoz is a digital certification and validation platform for legal wood products

The platform enables:

• Digital certification workflows

• Real-time tracking of wood sources

• Sustainability metrics tied to reforestation commitments

• Compliance and market regulation transparency

Its mission aligns with global sustainability standards by requiring traders and businesses to contribute to reforestation proportionally to their wood usage.

Built with industry expertise from MP-Lumber and growth infrastructure from Checkgrow, Woodoz aimed to modernise a traditional sector.

The Challenge: Building Go-To-Market From Zero

Woodoz needed:

• A complete Go-To-Market strategy

• SEO positioning to build authority

• Paid acquisition campaigns

• Marketplace user acquisition

• Industry education assets

The company had no structured funnel, no campaign system, and no scalable content engine.

They needed not just ads, but a growth operating system.

How Checkgrow Powered the Launch

1. Knowledge Center: Industry Context Centralised

We built the Woodoz Knowledge Center including:

• Certification regulations

• Sustainability positioning

• Marketplace mechanics

• ICP definitions for dealers and traders

• Reforestation impact narrative

This allowed AI Agents to generate precise industry-aligned content with technical credibility.

2. Marketing Campaigns: Structured Go-To-Market Strategy

Using Checkgrow Marketing Campaign Agents, we generated:

• 12 complete campaign strategies with AI budget distribution

• Funnel segmentation for awareness, validation, and conversion

• Cross-channel asset generation

• Event-based performance tracking

Campaigns were built and managed entirely within the platform.

3. AI Agents: Content and Creative Production at Scale

Checkgrow AI Agents generated:

• 120 creative ads

• Over 200 acquisition-focused ads overall

• 23 SEO-focused articles ranking on Google Ads first page

• Marketplace positioning content

• Educational industry material

All content was grounded in Woodoz’s regulatory and sustainability context.

4. AI Assistant: Strategic and Investor Materials

The AI Assistant generated:

• Pitch deck content

• Investor messaging

• Marketplace explanations

• Reforestation impact storytelling

Everything remained aligned with the Knowledge Center.

5. Insights: Data-Driven Optimization

Using Insights integration:

• Analysed campaign performance in real time

• Monitored analytics events

• Adjusted messaging based on engagement

• Identified high-performing acquisition segments

Reporting moved from manual to instant AI summarisation.

6. Objectives and Tasks Execution

AI-generated Objectives focused on:

• User acquisition

• Marketplace activation

• SEO visibility

• Campaign ROI

Tasks were auto-generated and assigned with full AI briefings, reducing planning overhead.

What Was Executed

• Full Go-To-Market architecture

• SEO content engine deployment

• Paid acquisition strategy

• Marketplace user onboarding funnel

• AI-powered creative production

• Analytics event tracking

• Pitch and positioning refinement

All orchestrated within Checkgrow’s platform.

Results

Within the launch phase:

• 400+ qualified leads generated

• 120 active users onboarded to the platform

• 23 SEO articles positioned on first page search ads

• 200+ acquisition-focused ads deployed

• 12 AI-driven campaign strategies executed

Operational impact:

• Structured growth process from day one

• Reduced time-to-market

• Industry authority positioning

• Clear analytics visibility

Key Outcomes

• Complete Go-To-Market built from scratch

• Marketplace user acquisition activated

• SEO positioning achieved

• Automated campaign generation and scaling

• AI-powered strategy and content system deployed

Conclusion

Woodoz did not need visibility alone. It needed credibility and structure.

By combining Knowledge Center intelligence, AI-driven campaign strategies, SEO content engines, analytics insights, and automated task execution, Checkgrow transformed a traditional sector product into a scalable digital marketplace.

From zero structure to a fully operational growth engine.

Growth was not improvised.
It was engineered.