customer story
How Witrina Generated €100,000+ in 100% Organic Sales Using AI-Driven Growth Infrastructure
€100,000+ Organic Revenue. Zero Paid Ads.
“We didn’t want to build just another webshop. We wanted a curated digital space people enjoy browsing. Checkgrow gave us the engine to create at scale without losing soul.”
Ivo Pavlovic
CEO
Witrina is a curated Croatian marketplace built to feel like a boutique, not a webshop. With Checkgrow, the team built a high-frequency content engine powered by AI, scaling organic visibility without paid ads. The result: over €100,000 in organic sales after launch and first-page rankings across multiple brands.
Introduction
Witrina had a strong vision: create a marketplace for makers that feels intimate, curated, and intentional. Not transactional.
But marketplace growth requires scale. Product uploads, content creation, SEO positioning, social presence, and email campaigns all need to move continuously.
The challenge was not just launching. It was sustaining high-frequency content without losing brand identity.
About Witrina
Witrina is a Croatian online marketplace designed as a boutique-style digital shopping experience
It curates local and international makers, presenting products in a way that feels editorial and refined rather than commercial. The brand prioritizes aesthetics, storytelling, and organic discovery.
Instead of aggressive advertising, the focus was on search visibility and community-driven growth.

The Challenge: Scaling Content Without Paid Ads
Witrina needed:
High-volume content production
Consistent daily social posting
SEO-driven traffic acquisition
Structured audience segmentation
Email marketing automation
Direct publishing to Meta and Google
Without a system, this would require a large team and multiple tools.
They chose to build the engine inside Checkgrow.
How Checkgrow Powered Witrina’s Growth
1. Knowledge Center: Brand and Product Context
We centralised:
Brand tone and visual positioning
Product categories and makers
ICP segments
SEO keyword targets
Marketplace differentiation
This allowed AI Agents to generate precise content aligned with Witrina’s boutique identity.
No generic ecommerce tone. Every asset reflected the curated vision.
2. AI Agents: High-Frequency Asset Production
Using Checkgrow AI Agents, Witrina generated:
More than 320 ads per quarter
Daily social media posts
Email marketing campaigns sent directly to CRM
SEO-optimized blog articles
Agents included:
Social Media Content Generator
SEO Optimiser
Email Campaign Writer
Meta and Google Ads Generator
ICP Builder and Audience Manager
All assets were generated inside the platform and deployed directly through integrations.
No copy-paste. No fragmented workflows.
3. SEO Engine: Organic Growth Strategy
Using the SEO Optimiser Agent:
Improved more than 30 blog articles
Structured keyword targeting
Enhanced product indexing
Strengthened internal linking
The result was first-page Google positioning across multiple brands
Organic discovery became the main acquisition channel.
4. Audience & ICP Management
With ICP Builder:
Segmented audiences by interest and purchase behavior
Built refined customer groups
Tailored messaging per segment
This improved conversion without increasing ad spend.
5. Email Marketing Automation
AI Agents generated:
Campaign newsletters
Product storytelling emails
Promotional sequences
Campaigns were posted directly into the CRM from Checkgrow.
The email engine operated as a retention and upsell driver.
What Was Executed
Organic-first SEO strategy
30+ optimized blog articles
320+ ads per quarter
Daily social media publishing
Email campaign automation
Audience segmentation and ICP refinement
Marketplace content scaling
All orchestrated inside Checkgrow.
Results
After launch:
€100,000+ in organic sales
100% traffic organic at initial phase
First-page Google rankings for multiple brands
Continuous daily content engine running
High-frequency asset production without expanding team
Operational impact:
Reduced manual workload
Faster campaign execution
Stronger SEO visibility
Consistent brand voice across channels
Key Outcomes
Built a fully organic revenue engine
Achieved strong search positioning
Automated content at scale
Maintained brand consistency
Proved boutique ecommerce can scale without paid ads
Conclusion
Witrina did not want aggressive advertising. It wanted intentional growth.
By combining Knowledge Center intelligence, AI Agents, SEO optimisation, and direct publishing integrations, Checkgrow transformed a curated marketplace into a scalable organic engine.
No ads.
No friction.
Just structured, intelligent growth.
When tech meets tenderness, growth follows.
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