How WESPA Increased Qualified Leads by 300% Using AI-Powered Growth Infrastructure

Introduction

WESPA already had demand. They had traffic, strong brand recognition, and consistent ad spend. What they lacked was structured qualification and speed.

Leads were coming in, but conversations were being lost between manual sorting, slow follow-ups, and fragmented systems.

Growth was not blocked by awareness. It was blocked by operational friction.

About WESPA

WESPA is a leading business ecosystem in Croatia offering coworking spaces, private offices, event spaces, meeting rooms, and virtual office services

Their audience includes startups, enterprise teams, freelancers, and international business travelers. With multilingual demand and multiple service lines, their funnel complexity required precision and intelligent routing.

The Challenge: Volume Without Qualification

Before implementing Checkgrow:

• 20 qualified leads per 1,000

• €2.4M annual revenue

• €50K in ad spend

• Manual lead sorting

• Slow response time

• Weak middle-funnel structure

The funnel was wide at the top but weak in the middle. Valuable prospects were slipping away due to slow engagement and lack of automated qualification.

WESPA did not need more leads. They needed smarter automation.

How Checkgrow Rebuilt the Growth System

1. Knowledge Center: Building Structured Context

We centralised:

• Service segmentation (coworking, private office, events, virtual office)

• Multilingual messaging (English & Croatian)

• ICP definitions per service type

• Event-driven triggers

• Pricing and qualification criteria

This allowed AI Agents to generate precise messaging for each segment, eliminating generic responses.

2. AI Agents Running Across Company Sectors

We deployed more than 30 AI Agents to:

• Generate over 640 ad creatives

• Build 23 structured campaigns inside the platform

• Create LinkedIn outreach messages

• Prepare automated follow-up sequences

• Generate multilingual responses

Agents operated with contextual precision grounded in WESPA’s Knowledge Center.

No copy-paste. No fragmented tools.

3. Marketing Campaigns: Full-Funnel Architecture

Using Checkgrow Marketing Campaigns:

• Designed awareness to qualification journeys

• Structured custom intent-based triggers

• Attached analytics events for performance tracking

• Optimized campaigns in Meta and Google

• Integrated CRM routing logic

Campaign performance was monitored and adjusted inside the same system.

4. Instant AI-Led Qualification Flow

Checkgrow deployed a multilingual instant-response system:

• <1 second automated response time

• CRM tagging and scoring

• Automated routing by service type

• Intent-based qualification

No additional hires were required.

AI handled lead capture, sorting, and initial conversation automatically.

5. Insights & Analytics Integration

We connected:

• Ad performance data

• CRM events

• Funnel stage tracking

• Revenue attribution

AI Insights summarized campaign performance and identified optimization opportunities weekly.

For the first time, WESPA could see which campaigns generated real revenue, not just clicks.

6. Objectives & Tasks Alignment

AI-generated Objectives focused on:

• Increasing qualified lead ratio

• Improving response speed

• Raising revenue per campaign

Tasks were automatically generated and assigned with full briefings, keeping marketing and sales aligned.

What Was Executed

• 23 full campaign strategies

• 640+ ad variations

• Meta and Google optimization cycles

• LinkedIn outreach automation

• CRM automation workflows

• Multilingual response engine

• Funnel stage retargeting

All orchestrated within Checkgrow’s platform.

Results

After implementing Checkgrow:

• 200 qualified leads per 1,000

• 300% increase in qualified leads

• €4M annual revenue

• 8x ROI from the same €50K ad spend

• 567 qualified leads per month

• Average cost per lead under €1.50

• 10x increase in real sales conversations

• <1 second response time

Operational impact:

• Zero new hires required

• Automated qualification across service lines

• Faster deal closing

• Stronger funnel clarity

Key Outcomes

• 300% increase in lead qualification efficiency

• Revenue growth from €2.7M to €4M

• 8x improvement in ROI

• Multilingual AI automation deployed

• Full-funnel visibility and control

Conclusion

WESPA did not need more traffic. They needed structure.

By combining Knowledge Center intelligence, AI Agents, automated CRM routing, campaign orchestration, and real-time analytics, Checkgrow transformed a high-volume funnel into a high-performance growth system.

Lead generation became measurable.
Qualification became instant.
Revenue became predictable.

Growth stopped being manual and started becoming systemic.